Star Wars Day presented by Entrepreneur Quarterly - Leadership Labs for Entrepreneur Quarterly
What “Jedi Mind Tricks” Have Helped In Your Professional Career? #StarWarsDay
Today is May 4th, as in “May the 4th,” as in “May The Force,” aka #StarWarsDay. Hell yeah. It’s like an internet thing.
Probably the first time any of of us saw “The Force,” in action, was when Jedi Master Obi Wan Kenobi said that infamous line, “These are not the droids you’re looking for.”
Although Obi Wan’s first demonstration of his force powers is, arguably, an example of deception – known in the Star Wars geek universe as a ‘Jedi Mind Trick’ – the lesson for Luke was that mental fortitude was key skill on his path to becoming a Jedi.
Now, unlike the planet Tatooine, St. Louis is no “wretched hive of scum and villainy,” but I would venture to say that the City has it’s fair share of latter day shamans, or Jedis (the fastest growing “religion” in the english speaking world – fun fact), who have explored the concept of mental fortitude in some depth and can speak from personal experience as to the types of shift in mind set that have made a difference in their careers.
So, EQ decided to reach out to the reader community and asked them to share some of their “Jedi Mind Tricks.”
A more current phrase might be “Mind Hacks,” which Brian Dixon (COO, Capital Innovators) and Nina Pal (CEO, Manifest Ventures) discuss in their new book, Intuition to Innovation, just published in April 2018.
Ultimately, Jedi Mind Tricks are about mind-over-matter type principles and beliefs that tend to invoke a “perception is reality” mechanic, which helps you approach a problem in another way. Here are some of the Mind Hacks, EQ reader’s shared.
Explore What’s Possible
John Launius, Executive Vice President, Vidzu

Tap Your Own Body Knowledge and Intuition
Brian Dixon, COO, Capital Innovators

Stop Thinking. Information is Processed in Emotions
Ben Burke, Director of Entreprenurship, Arch Grants

As managers of people and processes, we’ve literally been trained and rewarded on ideas like the Socratic method, quantitative reasoning, evidence-based decision making, critical thinking, etc. We commonly pride ourselves in being skeptical of new information and “investigating” it from all angles before bringing it into practice.
However, as I have awoken to the idea of valuing and communicating emotions, I have seen how valuable the INFORMATION is that is contained within the feelings and intuitions that we all experience. That information is real.
Truly, what is more real than how you feel when you close the biggest sale of your career? When you see your company’s bank account filled with enough cash to pay all of the expenses for three years of growth? When your technology is featured in a top publication of “what’s next?” When you experience the joy of your employees expressing to you how much they love the work that they are doing?
Those feelings of excitement, peace, fulfillment and joy are actually more formative and fundamental to our experience than the 1’s and 0’s behind the products that we’re building. From this perspective, you are no longer relying on the outside world to validate you; you are not requiring “change.” You are in a place of understanding that whatever you are trying to create naturally has momentum towards your goals.
This perspective, practically, has brought about faster and more joyful events and outcomes in my life. It also has allowed me to truly enjoy the process, and not be so focused on the outcome, waking up each and every day being happier than they day before; all of which leads me to better decision-making.
Surrender the Time and Money Equation
Michael Lamb, Founder & CEO, NativeMSG

Moving too quickly makes things break too. There are so many examples in the business world where this is the case.
Remember, society created time and money – two of the worst inventions of all time! When you pay attention to the natural rhythm of your business and energy in the industry, you will see that things just fall into place.
A square peg does not fit into a round hole no matter how hard you try. Trust your gut and instincts to create the path you must follow and it will materialize before your eyes.
Zoom Out
Tyler Kelley, Co-Founder & Chief Strategist, Slam! Agency

Say, I’m at my desk and my mind has been in my computer – on my problem – and I can’t find the answer. It’s in these times, I know I need to just zoom out. I need to approach the problem from a different point of view – another angle.
I do this by literally zooming out. So, I imagine floating to the top of the room and looking around and looking down on myself from outside myself. Most of the time, in this moment, I am able to see the problem from a different perspective and that’s when I find the answer.
So the next time you find yourself stuck in your problem and there seems like there’s no way out – zoom out – and see what happens.
Authenticity
Darren Jackson, Founder, CREO

Love Is The Killer App
Jonathan Allen, President & Co-Founder, Longneck & Thunderfoot

The concept is so simple, at first, which is that the least one can do in business is always strive to be helpful and a be a connector. Think of your network of contacts as an essentially helpful resource to solve other people’s issues. If you can’t help someone directly, or don’t have the right knowledge, maybe you can refer someone else who can – and then make that introduction.
That’s when that simple idea becomes incredibly powerful: by easily facilitating introductions and not trying to “hoard” relationships, you not only maximize the ability of everyone to find the right solution faster, but you discover that literally everyone you meet is doing cool stuff and has more in common than you might expect. This naturally creates an abundance of practical, authentic and down to earth, reasons to stay in touch and reconnect, even years after a brief meeting.
For me, in the early days of “going it alone,” putting the concept that “Love Is The Killer App” into practice made networking so much more rewarding and fun, and ultimately stopped me from being a wallflower at crucial time in my life.
Respond Rather Than React
Nina Pal, CEO, Manifest Ventures

This has been a very liberating feeling. I’ve been learning about emotional intelligence and have mentally disciplined myself now to respond rather than react. This applies to people, emails, encounters, meetings, comments, anything at all.
My trigger is when I feel a loud, negative, harsh or mean response wanting to come out. It is in this split second that I mentally switch myself over and mentally say to myself, “Nina respond don’t react. Be the bigger person here and take the higher road RIGHT NOW!”
There is a huge difference between reacting and responding. A reaction is typically quick, without much thought, tense and aggressive. A response is thought out, calm and non-threatening. A reaction typically provokes more reactions – perpetuating a long line of hatefulness with nothing accomplished.
It’s taken me a long time to learn this, but it works every day for me now and has made all the difference in my life both personally and professionally. I stopped imposing my beliefs or opinions and thoughts on others in the workplace. Instead as a leader, I learned to accept all of life’s perspectives and realities and do my own thing in peace without judging anyone else. This has led to peace of mind and authenticity.
Following my heart without assuming others’ expectations of me has also empowered those who work with me to do the same. It’s allowed everyone in the workplace to grow and evolve and become very engaged with their work and exceptionally positive and eager to come to the table with solutions and a get it done mindset.
May the 4th Be With You!
If you have any of your own “Jedi Mind Tricks” to share, please Email Us, Tweet Us or Ping Us on Facebook, and we’ll embed your answers here!






















